David Reinfurt: A New Program for Graphic Design

‘A New Program for Graphic Design’ is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid-to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader.

Rooted in three courses (Typography, Gestalt, and Interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer.