Goldin+Senneby: Economic Ekphrasis

Goldin+Senneby and Art for Business Education

What happens when social scientists write about artworks: helping people blind to economic ideas see something for the first time.

What happens when social scientists write about artworks? How does it affect the academic environment of a business school and how does it change the perception of art? Can it be used as a novel scientific method in business studies? This book investigates these matters by analyzing the Goldin+Senneby’s retrospective exhibition Standard Length of a Miracle set up in Tensta konsthall and multiple other venues in Stockholm in the spring of 2016.

While the use of ekphrases goes back to ancient times in our Western literary canon, it is new and unexplored territory for social scientists at business schools—to describe artworks for people who who are blind to economic concepts and ideas, helping them see what they did not see before.

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