Annual holiday!

San Serriffe will be closed for holiday from July 26 onwards, opening again August 28.

Webshop orders are still possible, but will only be shipped August 28. Pickups are possible again August 28 as well.

Wishing you a good summer!

Hendrik Weber: Italic — What Gives Typography its Emphasis

The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriting. However, this lively characteristic, which once resulted from the movement of the hand, is noticeably lost when words are simply tilted by a mouse click.

To impart knowledge about this typographic feature and to find a general definition as writing style, the author has compiled style patterns to examine the tangible forms, characteristics and functions of “italic nature”. Furthermore, he deals intensively with the historical development of italics from handwriting to digital typesetting. This monograph is the first detailed treatise on this topic, and is aimed at all those who deal with letters professionally or privately.

out of stock!