Publi Fluor, Letter Business in Brussels

A self-taught typographic letterer, Chrystel Crickx used to cut out letters by hand and sell them by the piece in her Publi Fluor shop in Schaerbeek, Belgium. Commercialized between 1975 and 2000 for local advertising and signage purposes, these letters have since been digitized and made more widely available to users outside of the Belgian borders and in other contexts. At the margins of standard means of communication, they have contributed to shape (and still do) the urban visual landscape, in Brussels and elsewhere. This non-standard, collective essay attempts both to recount the life of a type model — as well as of its successive authors and their tools — while expanding the field of investigation to examine the cracks between the different stories summoned up by Chrystel Crickx’s practice summons up.