Annual holiday!

San Serriffe will be closed for holiday from July 26 onwards, opening again August 28.

Webshop orders are still possible, but will only be shipped August 28. Pickups are possible again August 28 as well.

Wishing you a good summer!

Carmen Winant: Instructional Photography

Instructional Photography: Learning How to Live Now is a timely and explosive book by artist and writer Carmen Winant. An investigation of a genre of photographs Winant calls “instructional”, it asks: can photographs teach, in and of themselves? If so, how might we look to them to demonstrate new possibilities, from social organizing to self-actualization?

Alternating between found images and shorter, text-based observations (which serve to reinforce, rather than explain, one another), Winant delves into this new category of images through her own collection, understanding them as something beyond, or at least in between, documentary and fine art. Included in the volume are pictures of dog-training techniques, home gynaecological exams, sitting Shiva, and massaging young children, among many others. Moving image by image, Winant queries how each behaves as a small mirror, arguing for the primacy of photographs to instruct and impart both technical and ontological knowledge (sometimes in the same shot). Instructional Photographs is a treatise in photographic categorization, but also informed compassion: we understand our bodies – and the conditions of our world – best when they are faithfully related back to us.

The book builds on a presentation that Winant delivered at the MoMA Contemporary Photo Forum in September 2020.

Carmen Winant (born 1983) is an artist and writer based in Columbus, OH, where she is the Roy Lichtenstein Endowed Chair of Studio Art at Ohio State University.

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