This Could be a Thing

Andy Warhol Sunscreen, Black Flag McFlurry and Fran Fine ASMR.

These are just a few ideas generated with ‘This Could Be a Thing’, a playful new title that lets you combine products with TV stars, brands with music genres and much more. The book’s pages are split horizontally, which allows you to turn the top and bottom halves independently. Words and phrases on these half-pages create endless combinations when flipping through the book.

‘This Could Be a Thing’ is a tool for creatives and artists alike. Something to return to whenever you are stuck creatively or in need of a fresh angle.