Viscose #1: STYLE

The very first issue of Viscose tackles the expansive notion of “style”. Both a noun and a verb, style can be understood as the most basic unit or currency of fashion. Style names the very movement of aesthetics in society, and thus holds an important place in the critique of art and visual culture more broadly.

As a verb, it connotes a tactic: a dynamic tool for persuasion and communication through the bricolage of signifiers. It also relates directly to the contemporary profession of “styling”; a practice native to the fashion industry, but increasingly prevalent across the arts, media, consumerism, and politics. Thiss issue of Viscose sets out to critically gesture to all of these connotations and their potential intermingling through concrete case studies and cross disciplinary philosophical speculation.